Derek M.
RBA Co-Founder & Lead Digital Real Estate Expert
Derek & Dakota
Digital Real Estate
Own Digital Real Estate That Pays You Every Month.
We help home service companies rank higher on Google Business Profile and Google Maps. More visibility means more calls, more booked jobs and more profit for them — which is why they pay us every month.
See How It Works
Rank in the map pack · get the calls · keep the retainer
Recent subscriptions: $349/mo, $500/mo, $750/mo, $1,000/mo
Some of our DWY Partners
Wins
Individual Partner Results
Click any result to expand it.
Examples shown are individual business results and are not guarantees of future performance. Results vary based on execution, market, investment, sales ability and other factors.
Why Digital Real Estate
A Simple Service. Recurring Economics.
Recurring Revenue
Optimization and management is ongoing work, so clients pay a monthly retainer instead of a one-time fee.
High Margins
Almost no cost of goods. Your inputs are software, systems and time.
Clear ROI For The Client
More map visibility means more calls and booked jobs — the value is easy for an owner to see.
Massive Existing Market
Nearly every home service business in America has a Google Business Profile that is under-optimized.
You Own The Asset
Ranked profiles, lead-gen sites and traffic assets keep producing month after month.
Fully Remote
Outreach, onboarding, optimization and reporting all run from a laptop, anywhere.
Part One · Client Acquisition
Find The Gap. Show The Value. Sign The Client.
Target established home-service companies that are missing the top map positions, start a simple conversation, and turn a visible ranking gap into recurring revenue.
01
Target the Gap
We find established home-service companies that already have demand but are sitting outside the top 3–5 map positions for their local keywords.
02
Reach Out
We contact them through a simple, proven outreach process — no hard selling, just a clear conversation about the revenue they are leaving on the table.
03
Show the Opportunity
We walk them through exactly how ranking higher on Google Maps brings more calls, more booked jobs and more profit — with real visibility they can understand.
04
Sign the Retainer
They agree to a predictable monthly recurring fee — typically $349 to $1,000+ per month — for us to manage and grow their local presence.
Home-service focusRecurring retainersSimple audit-led sales process
Part Two · Client Fulfillment
Plug Them In. Optimize. Prove The Value.
Once the client signs, the software and AI system handles 95% of the upfront and continuous optimization while reporting makes the monthly value visible.
Client Fulfillment Engine · Live
Automated Local Growth System01 · Onboard The Client
Connect the business profile.
Denver Roofing Client
Profile connected
2
4
7
Baseline
Capture the starting rank, profile health and missed visibility.
02 · Optimize & Rank
The system does the heavy lifting.
95%
Automated
Business data audit
Content optimization
Citation consistency
Review strategy
Ongoing rank signals
AI agents monitor and optimize continuously
Local Rank Grid Improving
8754675324641238532497546
Average position7.2 → 2.8
03 · Prove The Value
Results owners can see.
Profile views+84%
Customer calls+47%
Local visibilityTop 3
Your Recurring Retainer
$300–$1,000/mo
More traffic creates more revenue and profit. Measurable value keeps clients paying.
01Onboard the client
02Capture the baseline
03Automate optimization
04Show measurable growth
05Retain monthly
Example reporting metrics shown for illustration. Results vary by market, competition, profile history and execution.
Why This Model
Built Around Structural Advantages.
No Inventory
Nothing to buy, store or ship.
Recurring Contracts
A handful of retained clients can cover your monthly overhead.
Existing Demand
Business owners already want more calls — you are selling visibility they understand.
Local Advantage
You compete inside a map radius, not against the entire internet.
Delegatable Fulfillment
Optimization work can be systemized and handed to contractors as you grow.
Systemized Operations
Audits, outreach, onboarding, optimization and reporting follow repeatable processes.
Client Economics
See How High The Potential Can Be.
Adjust the average monthly retainer. Total software & fulfillment runs about $100/mo flat — no matter how many clients you sign.
$500
$250$5,000
Monthly Revenue (5 Clients)$2,500
− Software & FulfillmentLow Overhead$100/mo flat
= Monthly Profit$2,400
What 5 Clients / Month Gets You
$0/mo profit
96% illustrative gross margin
Monthly (5 clients)
Revenue$2,500
Profit$2,400
Annual (×12)
Revenue$30,000
Profit$28,800
If You Add 5 New Clients Every Month
Month 3 · 15 clients
$7,400/mo
Month 6 · 30 clients
$14,900/mo
Month 12 · 60 clients
$29,900/mo
Illustrative example only. Actual retainers, costs, margins and results vary. This is not a projection or guarantee of earnings.
The Roadmap
The Derek & Dakota 7-Stage Launch Framework
01
Foundation
Business setup, niche selection, offer and positioning.
02
Infrastructure
CRM, audit tools, hosting, reporting and client portal.
03
Offer & Pricing
Setup fees, monthly retainers and packaging by niche.
04
Client Acquisition
Audit-led outreach, referrals and inbound channels.
05
Sales
Present the audit, handle objections and close recurring contracts.
06
Fulfillment
Rank the profile, generate reviews and report monthly.
07
Scale
Delegate fulfillment, raise retainers and add clients.
One methodology · run in order
The Operating System
Everything You Need To Build It.
Digital Real Estate Blueprint
Business Launch Roadmap
GBP Ranking & Optimization System
Client Acquisition System
Sales & Audit Presentation System
Pricing & Retainer Framework
Fulfillment & Delegation System
SOP, Script & Template Library
Implementation Support
And You're Not Doing It Alone.
Private Onboarding Meeting
Private Strategy Meetings
Direct Private Support
Audit & Proposal Reviews
Client Call Guidance
Private Partner Community
Implementation Feedback
Lifetime Community Access*
*Community access for as long as the Derek & Dakota partner community is offered. Quantities of meetings and support vary by partnership level.
Sneak Peek
Inside The Program.
A look at the actual member area — the full A–Z video module library and the live group coaching schedule every member gets access to.
The Full A–Z Video Module Library
3–5 Live Group Coaching Calls Every Week
Inside Derek & Dakota
You Don't Have To Figure It Out Alone.
What operators actually use the private community for.
Audit Reviews
Post a client audit and get it reviewed before you present it.
Pricing Feedback
Sanity-check setup fees and retainers against what other partners charge.
Ranking Troubleshooting
Stuck profiles, suspensions, categories and map-pack movement.
Sales Questions
Outreach angles, objections and closing conversations.
Partner Wins
Contracts signed, retainers collected and milestones hit.
Client Situations
Retention, scope creep and reporting worked through together.
Implementation Support
Direct answers when you're stuck mid-build.
Categories describe how the private community is used. Member names and private details are not shown.
Derek
Co-Founder
Leads client acquisition, offers and sales systems.
Dakota
Co-Founder
Leads ranking, fulfillment and delegation systems.
The Founders
Operators First.
Derek & Dakota built and scaled their own digital real estate business before teaching it. The systems inside the academy come from real client work — ranking Google Business Profiles, building lead-generating sites and retaining home service clients on recurring agreements.
The People Behind The Program
Meet The Team.
The people guiding your launch, client acquisition, fulfillment and ongoing progress.
Dakota M.
RBA Co-Founder & Lead Client Acquisition Expert
Zachary C.
Lead Coach & GBP Expert
Timothy Z.
Client Success Coordinator
Additional Client & Growth Support
Wake S.
Paid Ads Expert
Jo B.
Senior Client Advisor
Kendall E.
Client Advisor
Tyler T.
Client Advisor
Why Derek & Dakota Exists
You Can Figure It Out. Or Follow A Proven Process.
Starting From Scratch
- Niche research
- Business setup
- Software selection
- Outreach testing
- Ranking trial and error
- Pricing experimentation
- Sales experimentation
- Client retention guesswork
With Derek & Dakota
- Proven framework
- Launch roadmap
- Ranking checklists
- Scripts & templates
- Pricing frameworks
- Audit-led outreach
- Sales systems
- Direct guidance
- Community
- Implementation support
Your First 30 Days
Set Up. Launch. Pursue Your First Client.
A practical first-month path designed to get the business live and create real client conversations quickly.
01
Set The Foundation
Days 1–3Complete onboarding, choose your niche and market, and establish your offer, pricing and launch priorities.
02
Build Your Business
Days 4–7Set up the core business infrastructure, audit process, outreach assets and client-facing systems.
03
Meet 1-on-1 With Derek Or Dakota
Week 2Mentorship members use a private strategy session to review positioning, remove roadblocks and sharpen the launch plan.
04
Launch Client Acquisition
Weeks 2–3Start targeted outreach, run ranking audits and show qualified business owners the visibility they are missing.
05
Target Your First Client
First Few WeeksWork toward signing and onboarding your first monthly retainer client, then plug fulfillment into the optimization system.
06
Review, Improve & Repeat
By Day 30Review activity and conversations, improve the approach with coaching, and build the operating rhythm for month two.
Signing a client in the first few weeks is a launch target, not a guarantee. Timing depends on consistent execution, market and sales activity.
A Straightforward Fit Check
This Is A Business, Not A Shortcut.
The system provides the roadmap, software and support. You still have to make the decision, follow the process and do the work.
This Is Not For
- ×Someone unwilling or unable to invest in themselves and their business
- ×Someone looking for passive income without consistent outreach and follow-through
- ×Someone unwilling to learn, take coaching or improve through feedback
- ×Someone expecting guaranteed results without putting the work in
This May Be For You If You Are
- Ready to build a real recurring-revenue business
- Coach-able, resourceful and willing to execute consistently
- Able to invest the time and capital required to launch properly
- Comfortable speaking with business owners and solving real problems
Before We Talk
Straight Answers.
01
Do I need marketing or SEO experience?
No. You learn a repeatable process for ranking Google Business Profiles and local websites. The systems, templates and optimization checklists are handed to you, and fulfillment can be done by you or delegated.
02
How much time does this take?
Setup is front-loaded. Once running, the operating rhythm is outreach, client onboarding, monthly optimization and reporting. Many partners start alongside existing work.
03
What additional capital should I plan for?
Working capital for software, hosting, outreach and business setup. We review realistic startup budgets on your strategy call before anyone enrolls.
04
Can this work in my market?
Home service businesses — roofers, HVAC, plumbers, landscapers, cleaners, contractors — exist in every market, and most have unoptimized Google profiles. We review your specific market on the call.
05
Why do clients pay monthly?
Rankings, reviews, posts, citations and lead flow require ongoing work. As long as the profile keeps producing calls and booked jobs, the retainer keeps producing value for the business owner.
06
Is income guaranteed?
No. This is a real business. Results depend on your execution, market, investment and sales ability. Every result shown is an individual outcome, not a promise.
The Partnership
Choose How Fast You Want To Scale.
Every partnership gives you the Derek & Dakota operating system. The difference is how much implementation we do alongside you.
The Blueprint
Learn + Launch With The Community
Blueprint + 1-on-1
A Full Year Of Personal Mentorship
Choose Your Level
The Same Blueprint. A Different Level Of Access.
Both paths include the complete training, community and weekly coaching. The mentorship adds one year of direct founder guidance for $1,300 more.
The Blueprint
The Complete Program
$5,500one-time
The full Digital Real Estate Blueprint with the community and live coaching to guide you from setup to recurring clients.
Full Digital Real Estate Blueprint
The complete system for building a GBP optimization business.
Full A–Z Video Module Library
Step-by-step video training covering everything from setup through fulfillment.
Private Community Access
Connect with other members building the same business.
3–5 Weekly Group Live Coaching Calls
Live coaching every week to keep you moving and answer your questions.
The Blueprint
Limited
Blueprint + 1-on-1 Mentorship
The Fastest Path
$6,800one-time
Everything in The Blueprint, plus personal mentorship to help ensure a successful path ahead.
Everything Included in The Blueprint
Scaling Blueprint
A step-by-step growth plan to move from your first clients to a multi-retainer portfolio.
12 Personal Hour-Long Meetings
One private meeting every month for a full year.
With Derek or Dakota — Your Choice
Work directly with the founder you choose.
Personal Guidance For A Successful Path Ahead
Direct support on your business, your clients and your growth.
Most Popular — 1-on-1 Mentorship
Flexible payment options available to make this more digestible if needed.
ClarityPaysplitit
Your Next Step
Choose The Support That Fits Your Path.
Choose The Blueprint If
You want the complete system, community and live group coaching—and you are comfortable implementing with group support.
Choose 1-on-1 If
You want a faster feedback loop, 12 private hour-long meetings and direct guidance from Derek or Dakota for a full year.
Fill Out The Form Below This Video.
Tell us where you are now, what you want to build and which level of support feels right. We’ll use your answers to prepare for the conversation.